A’MARIE, ANAMARIJA BRKIĆ

A’marie brand is well-known for its sophisticated elegance and often described as Clothes made of dreams! Can you tell us a bit more about your brand and about A’Marie philosophy?

A’marie clothes are all about femininity, feeling amazing and comfortable at the same time, being sensual and chic. Also, from the start, we have focussed on an eco-friendly approach and natural materials. So when you wear A’marie you are not only being fashionable and loving how you look – you are showing your love for nature, too.

What is emphasized in your current collection?

Our latest collection is A’marie Cruise, designed for vacations and summer getaways. Dresses in pastel colours, details like ruffles, cut-outs, pom poms and ribbons, maxi dresses as one of the most attractive trends this season, and jumpsuits. Gentle and breathable fabrics are always a must, so this collection is not an exception when it comes to that. Lots of white and breezy materials.

How would you describe Croatian fashion style compared to fashion styles in other countries?

Croatian women are very much into fashion. They love dressing up and spending after-work time and weekends in the city centre. That is why it’s important to them to feel good and comfortable in what they wear daily, not compromising when it comes to looking amazing. When you come to Zagreb and walk down the main street, the first things you notice are beautiful women and their love for trends.

Where does your inspiration come from?

I am very much inspired when it comes to the A’marie brand, always planning ahead, thinking about my next collection. I am most inspired by the materials, that is why I choose them very carefully. I always think about how to use them in the best way possible. Also, I know my customers very well and why they love A’marie design, and it’s very important to me that every new piece of clothes stays true to our brand.