MIHAELA MARKOVIĆ, STUDIO MARKOVIĆ

Recently you have opened your first fashion STUDIO for which you say it is a place for people who expect more from fashion. What do you mean by that?

For me, consumption is a powerful act. We vote once every couple of years, but we spend money, in some form, basically every day. Creating garments with inner meaning and longevity helps raise awareness about sustainability in relation to fashion. The dressing is a social and cultural activity far removed from the individual meanings and personal feelings to dressing and adorning. I create fashion with an aesthetic, functional and emotional value combined with the concern for the entire life cycle of the product.

 

You are specialised in hand-knitted clothes. Why knitting?

Knitting is beautiful because it is a universal language, it is essentially an ancient activity (just like fishing, let’s say) that still survives in our super modern world and, what is more, has a lot of potential for growth. You create your own textile from a simple thread, you are in complete control of what you want your piece to become. The basis of my work is combining traditional and contemporary knitting skills, using unconventional knitting materials and being in a constant search for new materials.

 

Can you describe the process of creating one knitted clothing item?

It actually happens very organically. I start with a combination of different yarns, based on texture and colour, and start knitting. In the process, I never know what the end result will be. Maybe a long shawl, a dress, a chic blazer? I focus primarily on the textile and the kind of texture I like and want to achieve.

 

What is most fascinating part of your creative process?

What is beautiful about my work, and about the world in general, is the fact that whenever we think two things are as disparate as they can be, there is a connection and a common trait between them. That is what I do, I link them together; either literally by combining unusual materials, using most improbable yarns, something no one would think of, or quite figuratively, by translating, for example, a historical event into a new shape.